![]() Google always encourages customers to leave reviews after visiting a business. Click here for Google’s full photo and video guidelines. Others can add photos to your business as well, but you can contact Google and request to have them removed if necessary. However, this doesn’t always guarantee that it will appear first. Within the bunch, you can identify a cover photo. Upload professionally shot photos to tell your property’s story, inspire prospective guests, and boost your SEO (use the alt text!). Listings with photos have 35 percent greater click-throughs to their website. Take time to write a helpful and honest business description. Inaccurate information can bring down your SEO (and confuse customers!). That includes contact info and website URL. Business informationĮnsure all business information is accurate, up-to-date, and consistent across the web. Categories impact what search results you appear in, so take a moment to choose carefully. For example, you can choose a restaurant category for your on-site, hotel-run restaurant. In addition to one primary category, you can also choose additional categories that apply to your business. Hotel listings, for example, can add class-ratings, amenities, highlights, sustainability practices, and more to their entries- there are a lot of attributes to choose from (be sure to complete all that apply)! This helps Google list your business appropriately and gives you access to category-specific features. Choose a primary category that represents what type of business you are.
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